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Generate leads via SEO Tips for Real Estate Agents

If you are completely new to this, SEO stands for Search Engine Optimization.


SearchEngineLand.com has an excellent description that I really like.

"SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines." In other words, how to come up on the Google search results. In this short article I will cover one of the most effective ways to rank up on Google.


Backlinks

Lets suppose for a second that you are looking for a good developer to work with. One of your friends tells you that their brother-in-law is a developer. You also find a random developer online. At this point, are you more likely to go with the random developer or the referral? Most people would go with the referral. This is what backlinks are. If other websites have links pointing to your website, then the search engine will see that as a referral. This will get you a lot of positive points in the eyes of Google and help you show up and rank better on search results. The more websites you have telling people to go to your website, the better you are in the eyes of Google.




Backlinks Quality


Lets assume now that you have 3 friends telling you Developer A is really good and you have one friend telling you Developer B is really good? Which one are you more likely to go with? Developer A or Developer B? Of course Developer A. More people are telling you about him.


In another similar scenario 3 friends are telling you Developer A is really good and you have two top performing real estate agents telling you Developer B is really good. Which one are you more likely to go with? Most people would go with Developer B. This is called DA. (Domain Authority) .


Every website has a rank for DA on a scale of 1 to 100. The higher the DA is, the better it ranks on Google. You can check the DA of a website by going to moz.com.


How to get backlinks


Find companies/websites with decent DA's and offer to write articles for them . Reach out to them and let them know that you are a real estate agent and are willing to write an article with some market insight that they can post on their website. It can be an article about anything really. You can even hire a freelancer from fiverr.com. You can get someone to write an article for you there for $10 to $20. When the article is published and they mention you and your website, you can get a backlink. Even better if this is a local business as you are also getting more exposure in your community. It's a win-win.


p.s. If you want to mention this awesome article on your website or even share it with friends feel free to do so.

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